Description

IBO 02 Old M.COM Ignou Solved Assignment 2024

Course : Old M.COM
Session 2024
Submission date : 1. Those who are enrolled in July 2023, it is valid upto June 2024. 2. Those who are enrolled in January 2024, it is valid upto December 2024.

NOTE- After payment download option will come and you can download assignment / guess paper. Or you will get a copy of assignment / guess paper in Email also.

1. What do you understand by the strategic concept of marketing? How it
is different from marketing concept? Explain the basic principles of
strategic marketing.
(20)
2. What is geocentric orientation? Give some examples of Indian firms
which have followed in niche marketing ?
(20)

IBO 02 Old M.COM Ignou Solved Assignment 2024

3. Write short notes on the following:
a) SWOT analysis
b) Report writing
c) Piggy backings
d) GATS
(4×5)
4. Differentiate between the following:
a) Classification and Tabulation
b) Direct mail and Advertising
c) Warranty and Guarantee
d) Direct and Indirect Selling Channel
(4×5)

IBO 02 Old M.COM Ignou Solved Assignment 2024

5. Comment briefly on the following statement:
a) “Global positioning is most effective for product categories that
approach either end of ‘high-touch high-tech’ continuum”.
b) “That the potential market size and growth would be an important
factor in selecting markets”.
c) “Communication has a very important place in marketing”.
d) “The revolutionary changes in the information technology is
sweeping across global business”.