Description

MCO 06 Old M.COM Ignou Solved Assignment 2024

Course : Old M.COM
Session 2024
Submission date : 1. Those who are enrolled in July 2023, it is valid upto June 2024. 2. Those who are enrolled in January 2024, it is valid upto December 2024.

NOTE- After payment download option will come and you can download assignment / guess paper. Or you will get a copy of assignment / guess paper in Email also.

1) a) Summarise impact of government regulations affecting
marketing practices in rural India.
b) Compare and contrast the concept of micromarketing with that of
mass customisation.
(10+10)
2) What is distribution mix? What interconnectedness does if have with
promotion mix?
(20)

MCO 06 Old M.COM Ignou Solved Assignment 2024

3) Write short notes on the following:
a) Price determination
b) Market communication
c) Personal selling process
d) Social marketing
(4×5)
4) Differentiate between the following:
a) Market skimming and penetration pricing strategies.
b) Marketing research and marketing information system.
c) Selling and marketing.
d) Micro and macro environmental variables.
(4×5)

MCO 06 Old M.COM Ignou Solved Assignment 2024

5) Comment briefly on the following statement:
a) “Marketing helps to create awareness about the product among
the consumers and helps them in decision making”.
b) “Advertising is nothing but salesmanship in print”.
c) “An educated buyer makes a better buyer”.
d) “Marketing mix strategies should be different at various stages in
the Product Life Cycle PLC”.