Description

MMPM 01 Solved Assignment MBA Ignou 2024-25

Course – MBA

Sesion – 2024-25

MMPM 01 Solved Assignment MBA Ignou 2024-25

1. How would you differentiate between organizational buying and individual buying? Taking
the example of the purchase of stationery items for home use and for organizational
purposes, explain the differences across the different stages of the buying decision.
2. Define personality. What are the differences between the trait and the psychoanalytic theory
of personality? How do marketers apply their understandings of these theories?
3. Define the term consumer motive. Do the psychogenic motives have superiority over the
physiological ones? Use examples to justify your answer.
4. What is meant by choice heuristics? What rules are commonly followed by urban consumers
versus rural consumers?
5. How has online buying behaviour accentuated marketing attention towards post-purchase
behaviour and customer expressions of dissatisfaction and complaints? How have online
consumer reviews and feedback impacted other prospective buyers?

MMPM 01 Solved Assignment MBA Ignou 2024-25