Description

MMPM 05 Solved Assignment MBA Ignou 2024-25

Course – MBA

Sesion – 2024-25

MMPM 05 Solved Assignment MBA Ignou 2024-25

1. What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities?
What are the implications of these qualities for service marketers? Explain with the
help of examples.
2. What guidelines would you follow for developing an advertising campaign for a service
organization? Discuss by taking the example of a commercial bank or an insurance
company.
3. Differentiate between high-contact, medium-contact, and low-contact services. How are
people’s roles different in these services?
4. Explain the significance of determining demand patterns. Select any service
organization of your choice and describe its demand patterns and its underlying causes.
5. In the following organizations identify the various physical evidences and suggest ways
to improve upon them.
a) A nationalized bank and a private bank.
b) A super bazaar and a private department store.

MMPM 05 Solved Assignment MBA Ignou 2024-25