Description

MMPM 06 MBA Ignou assignment 2024

Course : mba
Session 2024
Submission date : Last date of submission for January 2024 session is 30th April, 2024 and for July 2024 sessions is 31st October, 2024

NOTE- After payment download option will come and you can download assignment / guess paper. Or you will get a copy of assignment / guess paper in Email also.

Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for January 2024 session is 30th April, 2024 and for July
2024 session is 31st October, 2024.

MMPM 06 MBA Ignou assignment 2024

1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period
of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing
interpret the results
4. What are the areas of application of big data in marketing research? Discuss.

MMPM 06 MBA Ignou assignment 2024

5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis