Description

MMPM-06-International Marketing
Course Code: MMPM -06
Course Title: International Marketing
Assignement Code : MMPM-006/TMA/JAN/2023

Course : New MBA
Session 2023
Submission date : Last date of submission for January 2023 session is 30th April, 2023 and for July 2023 session is 31st October, 2023.

Questions in assignment

1. What are the different stages of the marketing research process? Discuss.
2. Discuss the meaning and importance of research design with examples.
3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled.
The quality control department took a random sample of 50 cans and found that the
arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At
the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16
grams be rejected?
4. Describe some marketing research problems that you feel may be amenable to conjoint
analysis and explain how you would use conjoint analysis in these situations.
5. Write short notes on following
a) Adoption of Marketing Research by Indian Businesses
b) Gaining Insights from Big Data
c) Role of social media in Marketing Research

MMPM 06 solved assignment 2023

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