ms 68 solved assignment 2022-23

Description

MS 68 – Management of Marketing
Communication and Advertising
Course Code: MS 68
Course Title: Management of Marketing
Communication and Advertising
Assignement Code : MS-68/TMA/JULY/2022

Course : OLD MBA
Session 2022-23
Submission date : Last date of submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023

Questions in assignment

1(a) Discuss the concept and role of Marketing Communication with reference to any FMCG
company of your choice.
(b) Explain the Consumer Behavior variables that play a key role in the development of
marketing communication. Illustrate with a suitable example.
2(a) Discuss the concept of Promotional Strategy. Explain the planning framework of
promotional strategy for a new brand of electric bike targetted at high school students.
(b) Pickup any two advertisements each from FMCG category and consumer durable category of
your choice. Discuss the below mentioned with reference to the advertisement so selected.
(i) Headline and Color
(ii) Message Design and Positioning
(iii) Size and Shape.
3(a) Explain the elements of an advertising plan. What are the various type of media that are
available for advertiser’s and marketers in promoting a new brand of shaving cream for rural
markets.